MARKETING RESEARCH
Trends: Growing market?
Target market:
Customers problems:
·
The market needs we can meet:
Size of existing market:
$ value:
Existing customers:
Target Customers Products and Service Offered
·
·
· corporate sponsorship...like menu at croco beach in fortaleza..... ie target of related products
sponship packages..
$$ per year...name courses after big companies
+link
Estimate sales volume:
USP
- 1st in price focused, cheaper programs.
- talk online with someone from the country where you want to go
who is in brazil
cheaper
easy
-au study specialist
- free assessment
- 100% online (cheaper) pass savings on to you
-10% off now - limited time offer
-cheaper
- Search by price online
- promotions/ specials
1st WHAT?
Must have DIFERENTIATOR:
USP:
Branding focus:
Guarantee:
Right Product:
Right way:
Right Price:
Right Place:
Profitable
Why will we be successful?
Offer to Schools in aus-
we are looking for independant english schools who can sponsor international students to become part of our buying group - its free, only commission based. We include you in our weblistings online, take customer calls in Brazil, represent and promote your school, all at no cost....
Commission 25% of course price. You make additional profits on books, and if they decide to extend their stay.
Add ons from our marketing and sales team-
improve your online presence + get more paying students, we can get your website translated and redisgned for the south american market for once off fee.
- design brochures at 50% off
-
Offer to Schools etc in brazil and the world
same commision rate as big schools offer but the best prices for your students. A unique experience. Smaller and more unique.
Be part of a buying group. Earn commission. No work.
All online...easy.
No training needed. Just refer you students to us and we send you the money.
Make referal system for orkut - make ad for people to copy....ie copy this your site and win $100 for each referral.
be on commssion junction
online - chat via skype, msn etccc
To do.. Get list of all approved schools for migration and contact and check websites
Sales Plan
How:
Where:
Pricing:
How many sales calls will it take to get an order,
Value of average order:
Estimate sales volume:
How to market
pay less, get more...
markeing
Dont pay full price through the school - book through us and recieve a discount not offered anywhere else..
100% online.... And australia...less offices means we can pass the savings on to you
we offer the cheapest courses. No frills but the best and cheapest courses avaliable.
Database / Network Owners:
1. Affiliate:
use hunter-network to get advertise to, to get more students....ie improve your job opportunties - learn english abroad!
Get 5% on every student referred. No signup just email us the name of your refferal.
When they sign up, you get you paid. easy.
Maketing Tools
1.
2. email ads (business Bites/ Smart Business) :
a. associate with top brands
b.online question time
3.
Finances (see exel finances)
schools 35%
free 1st education couselling
Application fee
VISA processing fee R$300 (first payment to me)
Course fee paid to aus school - they pay the kneale family trust
paypal = 3.4% receive cc + 2.5 intl transaction fee
Break-even analysis:
Cashflow Statement:
Startup funds needed:
Profit Loss Statement:
Total investment:
Turn over:
ROI:
OBJECTIVE REVIEW
By who:
Suppliers
1. aus - visa corp
2.
3.
Competition
Future Ideas
3. expand to UK, NZ, USA Canada etc
copy migration mag style
Name
Buying Group
study abroad at the price you can afford.
Estudiar english
Go English
English schools international
Faster English
Intercambio ingles
intercambio mudial
easy intercambio
go intercambio
estudiar english.com
budget intercambio
Barato intercambio
intercambio australia
study australia
University of Languages
English
how to study english in aus
English language university / \center
star university
Terry's Top Schools/colleges
- top picks to from educator...
- learn from me...worked and studied in usa, au, uk, nz, middle east and the south pacific, and Brazil.
Lds ads, for sales, commission jobs. English speakers, learn english, want an intl job...apply here...Help for homeplacement with lds family
Objective
1. make R$150,000
I make $250 / customer
need: 600 clients
signup 100 databases in 3 months
2. Passive income: have someone else deal with clients.
Minute Millionaire
1. Dream Team:
-
2. Leverage (networks of networks):
-
3. Mentor/Manager in area:
Create Desire
1. Create Scarcity
-limited Places / no of places / apply now (ie count down)
2. Expert specialist knowledge
3. right price, saving $$
4. Time pressure - govt is reducing numbers due to crisis, dont missout - apply now
- save 10% early bird special (60 day countdown)
5. First in Category -
Surprise:
References
copy marketing of stationary buying group
copy count down......of overseas volnteers... i to i .
List of aussie english schools used by intercambios
1. http://www.ci.com.br/estudar-no-exterior/cursos-de-idiomas/pais.australia
list of many english school in world and other resources
http://www.geos-oceania.com/links/links.htm
http://studyinqueensland.studylink.com.au/display/provider/provider-info.html?pid=pid-mm-01-00085a
managment school automatic inclusion after passing english course
http://www.icms.edu.au/apply/international-apply-now/english-assessment/english-colleges.html
JavaScript Countdown timer test
PROMOTION
days left. Are you ready?
Name:
Intercambio Australia
Aus intercambio
studyingaustralia.net .com
study australia
escola australia
escolar (choose ) australia
.com
.com.br
2. Student world
FREE
name: esudo mundial
estudogratis.net
links to foreign schools
intercambio camparisons
volunteers orgs
learn english
hostels
cheap calls
work o/s
For brazilian market
in portuguese
list all schools
Cheaper 100% online
apply through us and pay no application fee!
DO
find all independant schools that are approved to issue student visas